At SUSUMU AI - a Japanese-German fashion brand between traditional and timeless design
After a few years of working for different fashion labels, Alisa Menkhaus, designer of Susumu ai, no longer wanted to deliver her ideas to others and wanted to realize herself professionally. Together with her brother Keiho Menkhaus - both grew up with Japanese as well as German roots - she founded the label Susumu ai.
> Alisa Menkhaus with KNOK AirPods strap in LILAC
What drove you to start your own business?
How long have you had your business?
We have founded the Susumu Ai GMBH at the end of 2019 but already started with our Idea and work in progress in summer 2018.
What about your business makes you feel most proud? Biggest accomplishment?
Biggest hurdle having a business?
Growing up in Japan, you've learned to always be good and do good for whoever. To see the best in everything and in anyone. In Germany, it is not easy to start a business and many obstacles are put in your way. We made many learning mistakes that made me a stronger person who I am now and I learned a lot from our mistakes. That's why I would do everything the same way again. Wiser, of course!
What are your most important essentials / accompanies you in everyday life and at work?
Appreciation for everything and Love! :)
Is there an accessory besides cutting paper and scissors that accompanies you through everyday life?
I'm very often on my cell phone. Make phone calls and Instagram does not sleep.. so I need it always with me - a Handykette can be very handy ;) You no longer wonder where you put it down again.
> Especially when we make fittings or discuss the collection, with the Handykette you always make a picture in between.<